American Jams & Jellies — Smucker's, Welch's and the finest grape and fruit jellies imported from the United States

American jam — a sweet tradition passed down through generations

In the United States, American jam is far more than a simple breakfast product. It's an institution. The iconic Peanut Butter & Jelly sandwich — peanut butter and grape jelly — is the childhood lunch of millions of Americans. Behind this legendary recipe, two brands have dominated for over a century: Smucker's and Welch's. Two names every American recognises instantly on the shelf of their local grocery store.

What sets American jellies apart from European jams is their texture. A jelly is a smooth, translucent spread made exclusively from fruit juice — no chunks, no seeds. The natural pectin from the fruit gives it that slightly firm, glossy consistency. The result: a clean spread, a concentrated fruity flavour and immediate sweetness. The sugar comes naturally from the fruit — without artificial colours or synthetic flavourings. The ingredients are simple and authentic: fruit juice, sugar, pectin. Nothing unnecessary.

Smucker's — the ultimate reference in American jam

Founded in 1897 in Ohio, Smucker's is the world's largest American jam brand. Their Strawberry Jelly and their Concord Grape Jelly are the two iconic products of the range — available in jars of 340g, the perfect format to discover the brand. Smucker's quality is built on rigorous selection of fruits and a production process refined over generations. Every jar delivers a jelly of genuine, rich, generous flavour.

Welch's — Concord grape jelly since 1869

The Concord grape jelly from Welch's is arguably the world's most famous American jam. Founded in 1869, the Welch's cooperative works exclusively with Concord fruits — that deep blue grape grown in New York's Finger Lakes region, unmistakable for its unique, slightly tart flavour. Available in a classic jar of 850g or a squeezable format of 566g for spreading without a knife, Welch's jelly is an essential ingredient in the authentic PB&J. The generous weight of these formats is designed for large American families — a jar rarely lasts more than a week.

How to use American jams and jellies?

American jellies lend themselves to all sorts of everyday uses:

• The PB&J — the classic combination with peanut butter on American sandwich bread
• Toast and biscuits — on toast, crackers, scones or pancakes at breakfast
• Baking — as a filling for layer cakes, thumbprint cookies, donuts or cupcakes
• Sauces — grape jelly pairs beautifully with roasted meats
• Cocktails — a spoonful of jelly in a glass transforms an ordinary cocktail

Why are these products so hard to find in supermarkets?

Smucker's and Welch's American jams are not distributed through mainstream European supermarkets. The pectin used, the sugar content and the fruit varieties — particularly the Concord grape, grown exclusively in North America — do not align with European production standards. Pop's America imports them directly to bring you products that are 100% authentic, with the quality and genuine flavour of the original American versions.