American Baking Preparations & Ingredients — Betty Crocker, Pillsbury, Bisquick and all the essentials to make your American baking recipes at home

American cake mixes — Betty Crocker & Pillsbury

In the United States, cake mixes are in every cupboard. Betty Crocker and Pillsbury offer ready-to-use preparations for dozens of iconic recipes — Red Velvet, Devil's Food, Funfetti, Lemon, Cherry Chip, German Chocolate... Just add eggs, butter and milk to get a light, fluffy cake worthy of the best American bakeries. Simple to make, these mixes are perfect for baking the American way with minimal effort.

For gluten-free American baking enthusiasts, try Betty Crocker Gluten Free — same creamy texture, same taste, no compromise. The iconic Bisquick from Betty Crocker is equally essential — pancakes, waffles, biscuits, shortcakes... One single mix for dozens of American diner-style brunch recipes.

Frostings & Glazes — the American finishing touch

An American cake without frosting simply doesn't exist. Betty Crocker Rich & Creamy Frosting and Pillsbury Funfetti Frosting let you ice layer cakes, cupcakes and brownies in seconds. Chocolate, Vanilla, Cream Cheese, Rainbow Chip, Coconut Pecan, Strawberry... Every flavour in this range turns a simple cake into an American masterpiece in true bakery style.

Essential American baking ingredients

American baking relies on specific ingredients that are truly essential. All these products are imported directly from the United States and Canada:

• Arm & Hammer Baking Soda — the American baking soda since 1846, essential for cookies, muffins and pancakes
• Clabber Girl Baking Powder — the American baking powder for perfectly risen cakes
• Karo Corn Syrup — the must-have corn syrup for pecan pies, caramel and homemade brownies
• Grandma's Molasses — natural molasses with a caramel taste, the base of gingerbread cookies and American-style spiced bread
• Crisco — the American vegetable shortening for creamy pie crusts and cookies
• Baker's Angel Flake Coconut — sweetened shredded coconut for your homemade cakes and tropical desserts
• Reese's Peanut Butter — the Peanut Butter Chips that are essential for your American-style cookies and brownies

Mixes & Preparations — American baking made easy at home

Beyond cake mixes, our range of preparations covers every need for homemade American baking. The Jiffy Corn Muffin Mix lets you make American-style corn muffins in minutes — simple, moist and authentic. Pearl Milling Company offers a pancake mix that delivers the exact taste of an American diner. The Keebler pie crust preparation lets you make cheesecakes and pies just like in the States.

The great American baking brands

American baking means century-old brands — Betty Crocker (founded 1921), Pillsbury (founded 1869), Baker's, Crisco, Grandma's Molasses, Arm & Hammer, Clabber Girl... A complete range of authentic American ingredients so you can make your favourite recipes at home, with the real American taste.