American savoury biscuits & Crackers: Cheez-It, Goldfish & Ritz

Cheez-It — the essential American cheddar cracker

Cheez-It is the best-selling cheese cracker brand in the United States. These small crunchy squares with an intense cheddar flavour have been a staple in American households since 1921. The range is wide — Original, White Cheddar, Extra Toasty, Hot & Spicy, Snap'd, Duoz... Each variant offers a different texture and flavour intensity. A savoury snack that delivers: 100% cheese, 100% crunchy, 100% American.

Goldfish & Ritz — the American snacking classics

Goldfish by Pepperidge Farm are one of the most iconic snacks in the United States — these small fish-shaped cheddar crackers are loved by all generations, from kids to adults. Light, crunchy and addictive, they're perfect to snack on alone or as part of a sharing platter.

Ritz crackers have been an American classic since 1934 — soft, lightly buttery and delicately salted. Perfect on their own, with cheese, guacamole or an American dip sauce.

Combos & Chex Mix — American sharing snacks

Combos are small cracker tubes filled with cheese or pizza — a typically American concept impossible to find in mainstream European supermarkets. Crunchy on the outside, creamy on the inside, they're perfect for snacking or sharing.

Chex Mix is the ultimate American snack mix — an assortment of seasoned cereals, crackers and small savoury biscuits in one bag. Cheddar, Sour Cream & Onion, Garlic & Herb... Generous flavours and varied textures make it the ideal sharing snack.

Blue Diamond, David Seeds & other American discoveries

Pop's America also offers other original American savoury snacks. Blue Diamond Almonds — roasted and seasoned almonds with intense flavours like Smokehouse or Salt & Vinegar. David Seeds — seasoned sunflower seeds, a very popular snack in American stadiums. And Corn Nuts — crunchy puffed corn kernels, an American speciality impossible to find in mainstream European supermarkets.

FAQ — Everything about American savoury biscuits

What is the difference between Cheez-It Original and Extra Toasty?
Cheez-It Extra Toasty are baked longer than the Original — they have a darker golden colour, an even crunchier texture and a more intense, slightly caramelised cheese flavour. It's the favourite version among Cheez-It fans.

Do Goldfish contain real cheddar?
Yes — Goldfish Cheddar contain real cheddar cheese in their recipe. This is what gives them that authentic, intense flavour that sets them apart from European cheese crackers.

Where can I buy Cheez-It in Europe?
Cheez-It are not distributed in mainstream European supermarkets. You can order them directly from Pop's America, imported from the United States and Canada.