Goldfish Crackers — Pepperidge Farm American crackers

Pepperidge Farm — the story of a different American brand

Pepperidge Farm was born in 1937 in the kitchen of Margaret Rudkin, a Connecticut mother whose son suffered from severe allergies. To make him additive-free bread, she started cooking herself with quality natural ingredients. Her homemade bread became a runaway success and gave birth to one of the most respected bakery and biscuit brands in the United States.

Now a subsidiary of Campbell's, Pepperidge Farm remains true to its founding values — quality ingredients, an honest recipe, an authentic taste. The brand is known for its Goldfish Crackers, its famous Milano cookies and its wide range of premium biscuits and crackers.

Goldfish Crackers — why does everyone love them?

Goldfish Crackers were introduced in the United States in 1962 and became the go-to snack for American families within a few decades. Their success is built on three pillars — an unmistakeable fish shape, a real cheddar cheese recipe baked without frying, and a perfectly balanced light and crunchy texture.

Unlike European cheese crackers that are often bland or too greasy, Goldfish Crackers have a unique flavour intensity thanks to American cheddar. Each fish wears a little smile — a detail that makes them instantly recognisable and partly explains their popularity with children and adults alike.

The Goldfish Crackers range at Pop's America

Pop's America offers the most popular Goldfish flavours imported directly from the United States — classic Cheddar, Xtra Cheddar for intense cheese lovers, Parmesan for a more refined touch, Colors Cheddar in a multicolour version, Original lightly salted, Pretzel for the crunch of a pretzel in fish form, and Grahams Vanilla Cupcake for fans of the sweet version.

FAQ — Everything about Goldfish Crackers

What is the difference between Goldfish Cheddar and Xtra Cheddar?
Goldfish Xtra Cheddar contains more cheese seasoning than the Original Cheddar — the flavour is more intense and pronounced. It's the favourite version among fans who find the classic Cheddar too mild.

Are Goldfish Crackers baked or fried?
Baked only — this has been one of the specificities of the Pepperidge Farm recipe from the very beginning. Less fatty than a fried cracker, lighter and crunchier.

Are Goldfish Grahams savoury or sweet?
Goldfish Grahams are the sweet version of the range — small fish-shaped biscuits. The Vanilla Cupcake is perfect as a snack or with a coffee.

Where can I buy Goldfish Crackers in Europe?
Goldfish Crackers are not distributed in mainstream European supermarkets. You can order them directly from Pop's America, imported from the United States.