Nerds: where did this brand come from and how did it become successful?

Straight from the United States, Nerds candies come from Willy Wonka's factories. No, it's not a joke!

Crunchy, tangy and with fruit flavors, since their creation they have been flagship little American treats . They come in all colors, all shapes, and in all sizes.

Let's discover together a little more of their story...

Willy Wonka: does this brand really exist?

Yes, you read correctly ! The Willy Wonka brand does exist . If we know it mainly through Roald Dahl's novel, Charlie and the Chocolate Factory, then the film adaptations, it nonetheless remains a real American factory from which a multitude of American candies come out, each one as original as the other. others .

Which came first, the egg or the chicken? Well, regarding the Nerds candy brand, know that it was born well after the publication of the novel and the release of the first film. Willy Wonka has become such a cultural reference that manufacturers have actually taken advantage of it to launch into the gourmet market with the same company name.

Let's go back to the 1950s to return to the origins of the brand. Based in the Chicago area, this family business was first named Breaker Confections . Despite the difficult beginnings, it was bought in the 80s by the Sunmark company which subsequently decided to rename it Willy Wonka. This is when Nerds candies are made!

The success is immediate . They were then named "Candy of the Year" in 1985. Three years later, the multinational Nestlé took over and bought the company... However, at the time of their release, all the excitement around Nerds candies, described as “eccentric”, made it possible to never forget where they come from .

Which Nerds candies to buy?

Thanks to the successful work of the company Willy Wonka and then Nestlé, it is possible to taste a large number of Nerds products . Indeed, although a first type left the factories in the 1980s, today we can count several dozen !

To choose the one that will surprise you, we can advise you to first focus on flavors that you know and that you seem to appreciate when you taste candy. It can be apple, grape, raspberry, cherry...

Then, little by little, it is entirely possible to choose Nerds with slightly more original tastes such as watermelon, lemonade, tropical fruits, etc.

To follow the brand in its eccentricity, products available on Pop's America allow you to have a range of flavors. Several fruity flavors combine in the same packaging for maximum pleasure!

Why are Nerds candies so successful?

Nerds candies were a real success thanks to the fantastic inspirations taken from Charlie and the Chocolate Factory . As you know, this cultural reference that was Willy Wonka helped create a craze for the brand name as well as for the recipes for making the chosen sweets .

By riding the wave of this greedy enthusiasm , it was indeed possible to make a communication as eccentric as are the characters of the novel, very appreciated by a wide audience. Consumers therefore hardly had to look anymore since they were already waiting .

However, the promise was great and could quickly bring down the soufflé... But thanks to their sweet and tangy recipes, the result was there! But without a golden ticket .

Since then, Nerds candies have been present in the bags and cupboards of many fans of all generations. At school, at work, during the lunch break, after a sports class, in the evening, on the train or in the car... They bring a touch of cheerfulness and comfort that we find so much in the appearance visual than in the tasting .

If you also want to spice up your day, find all our Nerds products on our Pop's America website. Sometimes hard, sometimes chewing gum, in a ball or in the form of animals... Make your choice!