Chewy & Fruity Candy — Laffy Taffy, Airheads, Starburst & all the best chewy candy imported from the USA

Laffy Taffy — the American taffy that makes you laugh

Laffy Taffy by Ferrara is one of the most iconic chewy sweets in the United States. Flat, soft, stretchy bars bursting with fruity flavour — Banana, Strawberry, Blue Raspberry, Cherry, Grape, Sour Apple and the mysterious Mystery Swirl. The taffy texture pulls, twists and slowly melts in your mouth, releasing an intense fruit taste that lingers. Every wrapper hides a joke (the "Laffy Joke"), making each sweet as fun to read as it is to eat. Available as individual bars or in Assorted Minis bags to try every flavour. An absolute staple of American candy.

Airheads — the chewy bar in the colours of America

Airheads are flat, soft and intensely fruity candy bars that have been part of the American landscape since 1986. Each bar delivers a pure, concentrated flavour — Blue Raspberry, Cherry, Watermelon, and the famous White Mystère whose flavour changes with every batch. The texture is one of a kind: pliable, slightly stretchy, and it doesn't stick to your teeth the way a traditional toffee would. The range extends to Airheads Bites (bite-sized pieces in a bag), Airheads Xtremes (sour rainbow belts) and the Theatre Box format with 6 assorted bars. Whatever the format, the promise stays the same: a burst of fruit in every bite.

Starburst, Now and Later, Jolly Rancher Chews — the classics of American chewy

Starburst is quite possibly the world's best-known chewy sweet. Those individually wrapped fruity squares deliver a juicy, melting chew that releases waves of flavour — a sweet so popular in the US it has become a cultural reference. Now and Later plays on a unique concept: a sweet that starts firm and gradually softens into a taffy as you chew ("eat some now, save some for later"). Ten classic fruit flavours from Cherry to Tropical Punch, plus the Morphs version whose taste transforms in your mouth. And Jolly Rancher Chews take the ultra-intense fruit flavours of the legendary Jolly Rancher hard sweets into a soft, chewy format — plus the Jolly Rancher Ropes, two-tone filled chewy ropes.

Cow Tales, Goetze's, Taffy Town, Bit-O-Honey — the American taffy tradition

Taffy is an institution in the United States. This pulled soft caramel, often tied to boardwalks and seaside towns, comes in dozens of flavours. Cow Tales by Goetze's Candy are chewy caramel sticks with a creamy fondant centre — Caramel Vanilla, Caramel Apple, Strawberry Smoothie, Honey Bun — available in full size or as minis perfect for snacking. Goetze's Caramel Creams offer the same caramel-cream duo in a bite-sized format. Taffy Town carries on the art of salt water taffy with classic and tropical flavours in a stretchy, melt-on-the-tongue texture. And Bit-O-Honey, a classic since 1924, blends honey and almond chips into a golden, moreish taffy. Sweets that tell the story of America's love affair with all things chewy.

Why Americans love chewy candy

In Europe, a sweet is sucked or crunched. In America, it's chewed — for a long time. Chewy candy is a category in its own right within American culture: textures designed to last, flavours that unfold gradually, and a chewing pleasure that fits into everyday life. At the cinema with a Theatre Box of Laffy Taffy, on a road trip with a bag of Airheads, at break time with a Now and Later that keeps going all afternoon. This chewy culture is why American brands offer so many formats — bars, bites, ropes, taffies — and why every flavour is pushed to maximum intensity. It's a sweet you experience, not just one you eat.

Buy American chewy candy in Europe

American chewy and fruity candy — Laffy Taffy, Airheads, Starburst, Now and Later, Cow Tales, Jolly Rancher Chews and every other chewy candy brand — is nearly impossible to find in European shops. Pop's America imports them directly from the United States with the best-before date displayed on every product page before purchase. Fast shipping across all of Europe.