Swizzels: England's Most Fun Candy Factory

Since 1928, in Derbyshire, a factory has been producing sweets that bring smiles. Its name? Matlow Swizzels . It's undoubtedly the most famous confectionery brand in the United Kingdom. If you've ever eaten a sweet with a little love message written on it, that was them!

At Pop's America , we love Swizzels because they've mastered two things perfectly: the "fizz" (that tangy little tingle) and unique textures. They're colorful, they're fun, and they're the perfect complement to our American treats.

Playground Stars (UK Edition)

The Swizzels range is gigantic, but we have selected the absolute legends for you, those that every good fan of English sweets should know:

Love Hearts: The icon. These small, hard sugar candies in pastel colors with engraved messages ("Kiss Me", "Be Mine", "Smile"). They are the quintessential romantic and retro candy.
Squashies (The Modern Bestseller): Warning: this is a killer! Swizzels has taken its classic flavors (Drumstick, Refreshers) and transformed them into dense, marshmallow-like soft gummies . They're squishy, milky, and fruity. Once you open the pack, you're hooked.
Drumstick Lollies: The cult lollipop that blends two flavors: Raspberry and Milk. A unique, creamy taste not found in France.
Refreshers (Bars & Chews): A lemon candy with a popping powder center ("Sherbet"). It awakens the taste buds!
Rainbow Drops: Puffed rice grains coated in colored sugar. They're light as air and can be eaten by the handful.
Parma Violets: (For the curious) The candy that divides England! A lozenge with a very fragrant, floral violet flavor. You either love it or hate it.

👇 Get your "Party Mix" ready with our Swizzels selection below! 👇

Why do we love Swizzels?

Quantity/Price Ratio: Swizzels is known for being a generous brand. It's ideal for filling piñatas, birthday party bags, or Halloween bowls.
The "Squashies" Innovation: If you find retro candies too hard for your teeth, the Squashies range is for you. It's the 2.0 version of the classic English candy: soft and addictive.
Retro Style: The packaging has that charming "Old School" look that transports you straight to a London confectionery shop.

FAQ - Minute "Sweet Tooth"

Are they vegetarian/vegan?

This is Swizzels' biggest strength! A large part of their range is vegan (Love Hearts, Parma Violets, Refreshers Chocolates, Drumstick Chocolates...). The brand has made enormous efforts to remove animal gelatin. Always check for the "Vegan" logo on the packaging.