Twizzlers — America's number 1 licorice

The story of Twizzlers — since 1845

Twizzlers is one of the oldest confectionery brands in the United States. Born in 1845 in Pennsylvania, it has crossed over 175 years of American history to become the best-selling twisted candy in the world. Acquired by Hershey's in 1977, Twizzlers has since benefited from the distribution power of the American confectionery giant — Twizzlers can be found everywhere in the USA, from supermarkets to vending machines to cinema concession stands.

Why Twizzlers fans wouldn't switch for anything

In the great American debate "Twizzlers or Red Vines", Twizzlers fans have their arguments. The texture is firmer and more elastic — perfect for snacking. The strawberry flavour is more intense and sweeter. And above all, Twizzlers offers a much wider range — Bites, Pull 'n' Peel, Minis, Rainbow, Gummies... Red Vines makes licorice. Twizzlers makes licorice AND so much more.

The Twizzlers range at Pop's America

Pop's America offers the most complete Twizzlers range in Europe. From unmissable classics to the most original editions:

Twizzlers Strawberry — the absolute classic. Twisted laces with intense strawberry flavour, in 70g, 198g or 454g format to suit your appetite.

Twizzlers Cherry — the cherry version of the classic laces, just as popular as strawberry in the United States.

Twizzlers Pull 'n' Peel — the most fun format in the range. Multi-strand laces you peel apart one by one — a unique tasting experience kids love.

Twizzlers Rainbow — six flavours in one pack — strawberry, orange, lemonade, watermelon, blue raspberry, grape. The Twizzlers for those who can't choose.

Twizzlers Bites — Twizzlers in miniature format, perfect for endless snacking.

Twizzlers Gummies — Twizzlers reinvented as gummies — same iconic flavour, different texture.

Twizzlers Zero Sugar — the sugar-free version to enjoy the Twizzlers experience guilt-free.

Twizzlers Licorice — for true black liquorice lovers. An authentic anise flavour in the brand's iconic twisted format.

Twizzlers at the cinema — an American tradition

Twizzlers is the official snack of AMC cinema chains in the United States — the largest cinema chain in the world. In American multiplexes, Twizzlers sits proudly alongside popcorn and XXL sodas. The tradition of enjoying Twizzlers while watching a film is so deeply embedded in American culture that it's as much a part of the cinema experience as the big screen itself. And like Red Vines fans, Twizzlers fans use the hollow laces as a straw to sip their soda — the "Twizzlers Straw" trick!

FAQ — Everything about Twizzlers

What is the difference between Twizzlers Strawberry and Twizzlers Cherry?
Twizzlers Strawberry has a sweet, intense strawberry flavour — it's the original and best-selling flavour. Twizzlers Cherry has a slightly more tangy cherry taste. Both are twisted laces in the same format, only the flavour differs.

Do Twizzlers contain real liquorice?
No — Twizzlers Strawberry, Cherry, Rainbow and Pull 'n' Peel contain no liquorice extract. They are fruity sweets made from wheat flour. Only Twizzlers Licorice contains real liquorice extract and has an anise flavour.

What is Pull 'n' Peel?
Twizzlers Pull 'n' Peel is a special format made of several strands twisted together. You enjoy them by separating them one by one — hence the name "Pull and Peel". It's one of the most popular Twizzlers formats in the United States.

Where can I buy Twizzlers in Europe?
Twizzlers are not distributed in mainstream European supermarkets. You can order them directly from Pop's America, imported from the United States.