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Smucker's — Jams, Jellies & Goober imported from the USA since 1897
If there's one brand that proudly sits in every kitchen cupboard across the United States, it's Smucker's. Founded by Jerome Monroe Smucker over a century ago, the company started out selling cider and apple butter before becoming the undisputed leader in jellies and jams across America. Its iconic slogan, "With a name like Smucker's, it has to be good", says it all about the brand's commitment to quality. At Pop's America, we import the essential Smucker's range: the classic Jellies for your PB&J toast, and the famous Goober — peanut butter and jelly combined in a single jar.
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Smucker's Jellies — The secret ingredient of the PB&J
The Smucker's Jelly is inseparable from the favourite sandwich of American schoolchildren: the Peanut Butter & Jelly. Unlike European jams, American Jelly is made from filtered fruit juice — a smooth, translucent texture with no bits that spreads perfectly on sliced bread without making it soggy. The Concord Grape Jelly is the absolute classic, the historic PB&J flavour passed down through generations. The Strawberry Jelly offers a softer, fruitier alternative. Pair them with a Skippy or Reese's peanut butter for a 100% American snack.
Smucker's Goober — PB&J ready to spread
What if you no longer needed two jars to make your PB&J? That's the promise of Smucker's Goober: peanut butter and jelly swirled together in a single jar, in alternating stripes. One scoop gives you the perfect ratio on your toast. Available in Grape (Concord grape, the classic) and Strawberry (softer and fruitier), the Goober is a must-have among American spreads. Generous 510g format, imported directly from the United States. Smucker's also offers Fruit Twists, twisted strawberry fruit strips, available in our Fruit Snacks section.
FAQ — All about Smucker's
What is the difference between Jam, Jelly and Marmalade?
Jelly is made from fruit juice (smooth, translucent texture), Jam contains crushed fruit pulp, and Marmalade includes pieces of citrus peel.
Why is grape jelly so popular in the USA?
It's the historic PB&J flavour. Concord grape brings a tart, sweet note that pairs perfectly with the salt of peanut butter. It's the taste of childhood for millions of Americans.
What is the difference between Jelly and Goober?
Jelly is a jar of pure fruit jelly. The Goober combines peanut butter and jelly in the same jar, in alternating stripes — it's PB&J ready to use, without needing two separate jars.