Kraft: The flavor that has united America since 1903

The Champion of "Cheesy" and the Perfect Sauce

Kraft's global success stems from its ability to create textures and flavors that instantly appeal to the widest possible audience.

The brand democratized the taste of melted cheese with its magic powders and revolutionized seasoning with sauces of the perfect consistency. At Kraft, they're not looking for gastronomic complexity, they're looking for the "Yum Factor" : that moment when you close your eyes in pleasure while eating a creamy bite of pasta or drizzling your salad with a smooth vinaigrette.

Icons of American cuisine

Within Kraft's vast catalogue, some products have become cultural legends, which we invite you to discover:

• Kraft Macaroni & Cheese This is the original "Blue Box." Elbows of pasta and a packet of powdered cheese sauce. In 10 minutes, with a little milk and butter, you have USA 's most popular dish. It's creamy, salty, orange, and totally addictive. It's the quintessential taste of American childhood.

• Kraft Barbecue Sauce A slow-simmered BBQ sauce. Thick, rich in molasses and spices, it clings perfectly to grilled meats without dripping. It's the ideal balance of smoky, sweet, and tangy flavors for your pork ribs or nuggets.

• Kraft Salad Dressings: Kraft is also the king of composed salads. Their dressings (Ranch, Zesty Italian, Thousand Island...) are famous for their coating texture that clings to vegetables. They transform a simple lettuce into a delicious side dish that the whole family will ask for.

More than a meal, a ritual

In the United States, Kraft Mac & Cheese (often called "Kraft Dinner" in Canada) is more than just a quick meal. It's the meal of choice for broke students, the favorite Wednesday lunch for kids, and the guilty pleasure of nostalgic adults.

It's a "feel-good" product. You eat it when you need comfort, when it's raining outside, or when you don't feel like cooking. The brand has pulled off the remarkable feat of transforming an industrially produced product into a symbol of maternal love and a warm home.

Why choose US imports?

You may find "macaroni and cheese" in European supermarkets, but it will never taste like the real Kraft .

The original American recipe has that distinctive cheddar flavor and vibrant color that imitations simply can't match. Similarly, Kraft BBQ sauces have that specific aromatic richness thanks to the use of molasses and the quintessentially American "hickory smoke." For a truly successful American-style party, you need the real deal.

Find the "Blue Box" on Pop's America

At Pop's America, we know that nothing beats the classics. We import Kraft's best-selling products directly to fill your cupboards with simple happiness.

Whether you are looking for Kraft Macaroni & Cheese for a quick dinner or Kraft Hickory Smoke Barbecue Sauce For your next barbecue, we deliver authentic, family-style America. Let's eat!

FAQ - Frequently Asked Questions

How to prepare Kraft Mac & Cheese?

It's very simple: cook the pasta in boiling water, drain. In the same pan, melt a little butter (or margarine) and add milk, then stir in the cheese powder from the sachet to make the sauce. Return the pasta to the pan. Mix everything together, and it's ready!

Is Kraft BBQ sauce spicy?

The "Original" version is very mild, focusing on smoky and sweet flavors. "Spicy" versions exist, but the standard Kraft flavor is very family-friendly and perfectly suitable for children.

What is the difference between the different shapes of Mac & Cheese?

Kraft often releases editions with fun shapes (characters, spirals, etc.). The cheese tastes the same, but the pasta shape slightly changes the texture. Kids love the shapes, while purists prefer the classic elbows!

Conclusion

Kraft is the brand that simplifies everyday life without sacrificing enjoyment. It's a reliable choice, a faithful friend in your kitchen. A blue box, a generous amount of sauce, and you're transported to the warmth of an American home.