Jelly Belly : Shop Jelly Beans & American Sweets Online

Jelly Belly : the world's most iconic jelly bean brand

Jelly Belly is the original premium jelly bean brand from the USA. Founded in 1976, it transformed the sweet shop by creating small, bean-shaped candies with an extraordinary range of true-to-life flavours. Each Jelly Belly jelly bean delivers an instant, precise burst of flavour the moment you bite into it, from classic cherry and apple to buttered popcorn and blueberry. That commitment to flavour accuracy is what made the brand a household name across America and eventually the world.

Today the brand offers over 100 official flavours, across a huge variety of mixes, bags, gift boxes and product lines. Our shop imports the most popular and hard-to-find references directly from the USA, including products and flavours not available through standard UK and European retailers.

Jelly Belly flavours : from classic to unexpected

The classic Jelly Belly flavours are the foundation of the range. Cherry, apple, lemon, blueberry, watermelon, peach, raspberry, mango, pineapple, black currant, banana... Every fruit flavour is crafted to taste exactly like the real thing. The colours are as precise as the flavours, with each shade corresponding to a specific taste.

Beyond fruit, the range ventures into genuinely unexpected territory. Buttered popcorn, pumpkin pie, cinnamon, cotton candy, toasted marshmallow, cappuccino, lemon tart... These are the flavours that have made Jelly Belly sweets famous well beyond the candy aisle. A mix of classic treats and creative surprises that makes every bag worth exploring.

Bean Boozled : the Jelly Belly challenge

Bean Boozled is the most famous game in the range. Two beans that look identical — one delicious, one revolting. Cherry or toothpaste. Watermelon or cut grass. Cotton candy or dirty sock. You don't know which one you're getting until you chew. Bean Boozled became a global viral phenomenon and remains one of the most popular products we stock. Perfect as a gift, a party treat or just for the challenge.

Harry Potter Bertie Bott's Every Flavour Beans

The official Jelly Belly Harry Potter collaboration brings Bertie Bott's Every Flavour Beans to life. The mix combines genuinely delicious flavours like strawberry, cherry and lemon with the infamous bad ones — earwax, vomit, rotten egg and more. A product that appeals equally to Harry Potter fans and sweet lovers looking for something different.

Buy Jelly Belly online : the full range delivered to your door

All our Jelly Belly products are imported directly from the USA and available to buy online through our sweet shop. Single flavour bags, assorted mixes, gift boxes and special edition products, with delivery across Europe. Products and their ingredients may change over time, always read the product label before consuming. We restock regularly to ensure your favourite Jelly Belly flavours are always available.

Jelly Belly mixes & gift bags : something for every sweet lover

One of the best ways to discover jelly beans is through a mix. The assorted bags bring together the most popular flavours in one treat, ideal for sharing or for finding your new favourite. The gift boxes are beautifully packaged selections that work perfectly as a present for anyone who appreciates quality American sweets.

Jelly Belly is not just a sweet, it's a brand that has shaped American candy culture for nearly 50 years. From the White House (Ronald Reagan was famously a fan) to Harry Potter, from boardrooms to sweet shops around the world, the little bean-shaped candy with the big flavour has become one of the most recognised American treats on the planet.