Tide Liquid Original has embodied American excellence in laundry care for nearly 80 years. Its 6X Boosted Clean formula is specially designed to be 4X cleaner and 2X fresher, thanks to 4 additional active cleaning ingredients and 2 additional freshening ingredients compared to basic detergents. The result: impeccably clean clothes, wash after wash.

Tide technology combines several families of high-performance ingredients: surfactants draw dirt and grease from fibers, enzymes (protease, amylase, cellulase, mannanase) break down specific organic stains (grass, blood, chocolate, sauce), and polymers prevent redeposition. With 10 times more grease-fighting agents than economy detergents, even the toughest kitchen stains are no match for it.

The concentrated formula means less water per dose – you pay for performance, not extra bulk. Compatible with all machine-washable fabrics, all cycles, and all water temperatures, including cold and quick washes. The signature Original fragrance delivers a clean, long-lasting freshness that accompanies your clothes all day, with notes of aloe and flowers.

Tip : For normal loads, fill just below line 1 on the cap. For tough stains, apply a small amount of Tide directly to the stain before washing and leave for 5 minutes. Works perfectly in HE (high efficiency) washing machines thanks to its low-foam formula.

The story of Tide is one of scientific revolution. In the 1930s, Procter & Gamble chemist David "Dick" Byerly was secretly working on "Project X" after its official cancellation. In 1941, he discovered that sodium tripolyphosphate, used in a high proportion (3 parts to 1 part surfactant), deep cleaned while leaving fabrics soft—a counterintuitive discovery that changed everything. Launched in October 1946 in six U.S. test cities, Tide was dubbed the "New Washday Miracle" and instantly became a phenomenon, with stores limiting purchases per customer. In 2006, the American Chemical Society designated the development of Tide a "National Historic Chemical Landmark," recognizing its significance as the first synthetic heavy-duty laundry detergent in history. Today, the world's number one with approximately 14.3% of the global market, the formula has been improved more than 60 times since 1946. Made in the USA. Contains biodegradable surfactants and enzymes. 19 washes.