Jif Crunchy Peanut Butter

How not to succumb to this delicious, typically American peanut butter, JIF !

A unique and inimitable taste of this Crunchy Peanut Butter version. Its smooth, creamy and 100% crispy texture will make you melt with pleasure as you enjoy it on your pancakes, toast, cupcakes... directly with a teaspoon, but that remains between us!

Jif is an American brand of peanut butter manufactured by The JM Smucker Company, which purchased the brand from Procter & Gamble in 2001. In 1955, Procter & Gamble purchased Big Top peanut butter from William T. Young of Kentucky and , in the years since, have reformulated and renamed it to compete with Skippy and Peter Pan. P. & G. named its product Jif, used oils other than peanut oil in its hydrogenation process, and sweetened the recipe by adding sugar and molasses. The original Jif creamy and crunchy style peanut butters both debuted in 1958.