Skittles: the unmissable fruity and colourful sweets

The story of Skittles

Skittles was born in 1973 in the United Kingdom before conquering the United States in 1979. The brand now belongs to Mars Wrigley, one of the world's largest confectionery groups. Its emblematic slogan "Taste the Rainbow" perfectly summarises the brand's identity: vivid colours, intense fruity flavours and an explosion of taste with every bite.

For over 50 years, Skittles has established itself as a global reference in fruity confectionery. The brand is particularly popular in the United States where it has become a staple of cinemas, supermarkets and vending machines.

Skittles Wild Berry — the cult flavour

Skittles Wild Berry is one of the brand's most popular variants. A blend of wild berry flavours — strawberry, raspberry, blackberry, wild cherry and mixed berries — for an intense fruity explosion. A much-loved alternative to Original Skittles for fans of more intense, slightly tangy flavours.

Skittles Gummies — the new chewy format

Skittles Gummies reinvent the iconic recipe in a new form — no crunchy shell, just a soft and chewy texture that releases even more fruity aroma. A more tender and indulgent format, ideal for those who prefer chewy to crunchy. The same Skittles flavours you love in a completely different tasting experience.

Skittles Sour — for lovers of tangy sweets

Skittles Sour add a layer of acidity to the original recipe. A tangy coating that contrasts with the sweet fruity centre — an irresistible combination for lovers of sweets with a kick. Perfect for those who find classic Skittles too tame.

Skittles Singles To Go — the Skittles taste in a drink

Skittles Singles To Go are powder sticks to dissolve in a bottle of water to create a Skittles-flavoured drink. A practical and original format — the fruity, colourful taste of your favourite sweets transformed into a drink to take anywhere. A US exclusive impossible to find in mainstream European supermarkets.

Why buy your Skittles at Pop's America?

The Skittles flavours available in mainstream European supermarkets are often limited to the most basic versions. Pop's America offers exclusive flavours and formats — Wild Berry, Gummies, Sour, Singles To Go — impossible to find elsewhere. Find the full Skittles range and other great classics of American sweets at Pop's America.

FAQ — Everything about Skittles

What is the difference between Original and Wild Berry Skittles?
Original Skittles contain classic fruit flavours — orange, lemon, strawberry, lime, grape. Wild Berry offers more intense wild berry flavours — raspberry, blackberry, wild cherry — with a slight extra tanginess.

Are Skittles vegan?
The American Skittles recipe has been certified vegan since 2009 — animal gelatine was replaced. Some UK versions still contain gelatine — check the product page before purchasing.

Where can I buy Skittles Wild Berry in Europe?
Skittles Wild Berry are not distributed in mainstream European supermarkets. You can order them directly from Pop's America.