Welch's: The Passion for American Grapes

If you ask an American what color fruit juice is, they'll answer "Purple." Why? Because of Welch's . Since 1869, this brand has been the absolute benchmark for fruit products in the USA , and more specifically for a variety unique in the world: the Concord grape .

This American grape is unlike any other. It's sweet, powerful, with a thick skin that gives it a deep purple color and a naturally candy-like flavor. Whether eaten fresh or spread on bread, Welch's offers a burst of fruitiness you won't find anywhere in Europe.

Sparkling or Jelly: The Art of Fruit

At Pop's America, we offer you the two pillars of the brand. On one hand, urban refreshment, on the other, the tradition of breakfast.

1. Sodas (Sparkling)

This is the drink that everyone agrees on. Forget about artificial fruit sodas, here the taste is deep.

Welch's Sparkling Grape: It's THE legend. A purple sparkling drink with an intense Concord grape flavor. Very sweet and aromatic, it's the favorite drink of many artists in US Hip-Hop culture. Best served ice cold for maximum enjoyment.
Welch's Sparkling Strawberry: A sweet strawberry version, like a fizzy liquid candy.
Other flavors: (Depending on stock: Pineapple, Peach...)

2. Concord Grape Jelly: A PB&J essential

Do you have peanut butter in your cupboard? You're missing a jar of Welch's. In the United States, peanut butter isn't eaten on its own. It's paired with Welch's Concord Grape Jelly .

The difference with our jams? It's a "Jelly". There are no pieces of fruit or seeds. It's smooth, shiny, sweet, and spreads perfectly on sliced bread.
The combination of salty (peanut) and sweet/fruity (Welch's raisin) creates America's most famous sandwich: the PB&J .

👇 Find our Welch's Jelly cans and jars below! 👇

Why are Welch's grapes so special?

In France, our grape juice is often tart or very tannic (like wine). The Concord grape used by Welch's is grown in the USA (particularly near the Great Lakes). It develops a very distinctive, almost jammy and floral aroma. This is why Welch's products have such a comforting and indulgent taste. It's a flavor you absolutely must try to understand American "Pop Culture."