For over a century, the famous yellow and brown Hershey's tin has held pride of place in the cupboards of millions of Americans. When an American baking recipe calls for cocoa powder, it's almost always this iconic brand that's referenced!

Available in its classic 226g size, this powder is "Natural Unsweetened." This means it contains absolutely no added sugar and hasn't been treated with alkalis (unlike Dutch cocoa). The result? A more intense, vibrant, and slightly fruity chocolate flavor that reacts perfectly with baking soda in your cake recipes to make them incredibly moist. It's the essential ingredient for truly decadent fudge brownies or devil's food cakes !

The 100% American trick (Classic Hershey's Hot Cocoa): For a comforting hot chocolate made from scratch, mix 2 tablespoons of Hershey's Cocoa , 2 tablespoons of sugar, and a pinch of salt in a saucepan. Add a splash of milk to form a smooth paste, then gradually pour in a large cup of milk (about 250ml) while heating over low heat. Add a drop of vanilla extract at the end. An absolute treat to sip under a blanket!

On Pop's America , find the most iconic baking ingredients and grocery products unavailable in France, shipped quickly throughout Europe.

At Pop's America, we love: The unmistakable taste of real American desserts! When you try to recreate an American recipe with European cocoa, the result is often different. With Hershey's Natural Unsweetened, you get the exact texture and color of the brownies and cakes you enjoy there. The powder is incredibly fine and dissolves very easily. Plus, we adore the delightfully vintage design of this small, square, resealable tin—super practical for preserving all the cocoa's aromas!

Whether for breakfast, an afternoon snack, or dessert, Hershey's Cocoa Natural Unsweetened can be enjoyed any time of day! It's America's favorite chocolate powder , and for good reason: for a truly American breakfast, simply mix this cocoa powder into your bowl of milk for a delicious hot chocolate with that classic Hershey's taste . It contains no added sugar or fat.

Specializing in confectionery since 1894, the American brand HERSHEY’S is a staple of American culture. A confectionery giant, the brand is considered the Willy Wonka of the USA!

And for all those with a sweet tooth, discover our other toppings: Hershey's Caramel Topping and Hershey's Strawberry Topping for a delicious and comforting treat! Love caramel? Don't just drizzle it over your pancakes, pour this syrup into yogurt or over your ice cream too!