Durkee Fluff Marshmallow — The legendary American marshmallow spread

The history of Fluff Marshmallow

Fluff Marshmallow was born in Massachusetts, in the city of Lynn, in 1917. H. Allen Durkee and Fred Mower had the idea of turning marshmallow into a creamy, light spread. The original recipe — whipped egg whites, sugar syrup and vanilla flavouring — has barely changed in over 100 years. Today the Durkee Fluff brand is still made in Massachusetts and exported worldwide.

What makes Fluff unique is its texture — neither solid like a classic marshmallow, nor liquid like a syrup. It's an airy, melting marshmallow mousse that holds perfectly on a slice of bread. The ingredients are simple — glucose syrup, egg whites, sugar syrup and natural flavouring. With no animal gelatine, Fluff is 100% vegetarian and certified gluten-free.

The Fluffernutter — the cult American sandwich

You can't open a jar of Fluff without trying the famous Fluffernutter. In the United States, this sandwich is a true religion. Take two slices of soft white bread. Spread a generous layer of peanut butter on one side and a good dollop of vanilla Fluff on the other. Close it and bite in. The contrast between the dense, salty peanut butter and the sweet lightness of the marshmallow is a genuine taste revelation. The Fluffernutter is so embedded in American culture that Massachusetts nearly made it the official state sandwich.

Fluff varieties available at Pop's America

Fluff Marshmallow Vanilla 213g — the original jar, perfect for discovering this monument of American indulgence. The classic egg white and vanilla flavour recipe, smooth and melting.

Fluff Marshmallow Vanilla King Size 454g — the same pleasure in a giant format for true addicts or keen bakers. You'll never run out!

Fluff Marshmallow Strawberry 213g — the pink, intensely fruity version. The perfect strawberry spread to fill your crêpes, waffles and morning toast.

Fluff Marshmallow Caramel — the caramel version exists in the United States for lovers of more intense flavours. A melting caramel marshmallow mousse, available subject to stock.

How to use Fluff Marshmallow?

Fluff can be enjoyed in a thousand ways. As a spread on bread, toast, bagels or muffins. As a filling for cakes and cupcakes instead of cream. As the secret ingredient in American chocolate fudge — it replaces gelatine and gives an incomparable melting texture. As a frosting for whoopie pies. Or simply melted into a piping hot chocolate as an ultra-indulgent drink.

Why is Fluff unavailable in regular supermarkets?

Durkee Fluff Marshmallow is not distributed through mainstream European supermarkets. Its unique texture, ingredients and manufacturing process in Massachusetts do not meet European distribution standards. Pop's America imports it directly from the United States to bring you a 100% authentic product with the best-before date displayed before purchase.